Need some help? Close Help


Business Services
UK - London
Date Rated:
Valuation (Pre Money):
Industry: Business Services
Location: UK - London
Platform: Crowdcube
£150,000 Seed
Valuation: £750,000
Date Rated: 07/12/17



Tax Status: SEIS

Business Summary

Silverfriend is planning to launch a hotline to help subscribing members avoid being scammed, giving them peace of mind and avoiding the significant costs and negative emotions that come from being a victim of fraud. Currently pre-launch, these funds will be used to launch the business and to provide working capital for the first year.

Financial Overview

Year 5
Date (y/e) Year 1 Year 2 Year 3 Year 4 Year 5
Sales Year 1£158,125 Year 2£1,488,056 Year 3£6,774,778 Year 4£8,652,722 Year 5£9,723,389
Gross Profit Year 1£68,338 Year 2£643,923 Year 3£2,931,631 Year 4£3,744,269 Year 5£4,207,576
GP as % sales Year 143% Year 243% Year 343% Year 443% Year 543%
Overheads Year 1£160,400 Year 2£437,600 Year 3£1,020,600 Year 4£1,325,600 Year 5£1,325,600
Operating Profit Year 1-£92,062 Year 2£206,323 Year 3£1,911,031 Year 4£2,418,669 Year 5£2,881,976
OP as % sales Year 1-58% Year 214% Year 328% Year 428% Year 530%
Closing Cash Year 1- Year 2- Year 3- Year 4- -

Note: This financial information has been sourced from the company on 07/12/2017 or from public sources. Financial data is NOT verified by Wheatfromchaff Ltd.
The team appears to lack certain crucial functions at this point - Silverfriend is engaged with an outside firm for PR/marketing for now, but there are no details on the 'Scam Expert' yet.
The Founders are experienced but Silverfriend appears to be their first foray into entrepreneurship, anti-fraud services or consumer protection.
The Founders appear able to fully dedicate their efforts to Silverfriend and are foregoing salaries to help minimise costs.
Fraud is a significant problem that effects most of Silverfriend's target market and can have dire consequences, but the total UK opportunity for Silverfriend is under £1bn.
Currently Silverfriend is just an idea with even the branding yet to be decided and no training materials or useful educational copy in place.
Silverfriend aims to offer significantly faster service than current free resources. Given the current level of development though, competition could quickly follow if there are signs of traction.
A flexible workforce should help Silverfriend to scale costs in line with demand, but a period of such rapid growth in the mid-term could prove challenging.
There is insufficient information available to fairly rate this aspect of the business
If Silverfriend can demonstrate its model and gain traction then investors stand a good chance of seeing significant returns.


Silverfriend has a plan for a novel and potentially valuable service, but there may be some difficulties along the way. Scams work because the victim doesn't believe they're capable of being scammed, so why would they subscribe to a service they never expect to use? There may also be greater regulatory issues to be faced when advising on more complicated (but higher stakes) investment scams - can a casual workforce easily be trained to tell scams from genuine investment opportunities, and can Silverfriend then legally assert so?

Related Links

Crowdcube Pitch


Right To Reply

Are you the entrepreneur? If you would like to publish a comment on our rating, please contact the ratings team.

Latest Forum Comments

Read All Comments


The views and opinions expressed on this bulletin board are the sole property and responsibility of the author. Neither Crowdrating nor Wheatfromchaff Ltd, nor any of the directors or officers of Wheatfromchaff Ltd accept any responsibility or liability for them. Readers should be aware that comments do not constitute investment advice and may be inaccurate. Please seek to verify and take advice on all comments before relying on them in the context of any investment decisions you may make. if you wish to use the bulletin board please be aware you are accepting full responsibility and liability for what you write. Please look here for more specific rules we impose on people using our bulletin boards. We moderate all bulletin boards and we reserve the right not to publish your comments.


Your capital is at risk when you invest in shares and debt securities. You can lose some or all of your money and may not be able to realise your investment. Therefore you should should never invest more than you can afford to lose. If in doubt about the suitability or tax implications of any investment, please seek independent financial advice. 

Information published on this website and any other reports or ratings published on or by Wheatfromchaff Limited (trading as Wheatfromchaff) have been prepared by us in the United Kingdom for information purposes only. Wheatfromchaff Ltd is Authorised and Regulated by the Financial Conduct Authority FRN: 751017. 

No content on this website or on any reports or ratings published on this website nor any copy of it, nor any other reports or copies of them published on may be reproduced, redistributed or copied in whole or in part for any purpose. Any and all reports have been approved by, and are being distributed in the UK and the European Union (EU) only and are not to be distributed in any other jurisdictions where their distribution may be restricted by law and persons into whose possession this or any other reports come should inform themselves about and observe such restrictions.

This report and any other reports published on do not constitute an offer or a solicitation to buy or sell any securities referred to herein. It should not be so construed, nor should it or any part of it form the basis of, or be relied on in connection with, any contract or commitment whatsoever. The information on this website or in reports or ratings published by Wheatfromchaff, or on which this or any other reports are based, has been obtained from sources that Wheatfromchaff believes to be reliable and accurate, and in accordance with COBS 2.4 of the FSA Handbook we have verified it to the best of our ability. However, it has not been independently verified and no representation or warranty, express or implied, is made as to the accuracy or completeness of any information obtained from third parties. The information or opinions are provided as at the date of this report or any other report publication dates and are subject to change without notice. The information and opinions provided in this and any other reports take no account of the investors/ individual circumstances and should not be taken as specific advice on the merits of any investment decision. Investors should consider any or all of the reports or ratings we publish as only a single factor in making any investment decisions.  

Wheatfromchaff does not accept any liability whatsoever for any direct or consequential loss however so arising, directly or indirectly, from any use of this report nor its contents. Investors may receive back less that they invested as investments may fall as well as rise in value. Investors should obtain independent advice based on their own circumstances before making investment decisions. By accepting this report you agree to be bound by the foregoing limitations.

The Ratings we publish have been approved and issued at Financial Promotions in the United Kingdom by Wheatfromchaff in the United Kingdom who is Authorised and Regulated by the Financial Conduct Authority FRN: 751017. Wheatfromchaff Limited registered office is Kilver Court, Kilver Street, Shepton Mallet, Somerset, BA4 5NF and telephone number +44 (0) 1749 347 577. Telephone calls may be recorded. VAT No: 214 0196 49

© Wheatfromchaff Ltd All Rights Reserved February 2017