Need some help? Close Help

Capsicana

Platform:
Crowdcube
Stage:
Expansion
Industry:
Food & Drink
Location:
UK - East
Date Rated:
11/12/17
Raise:
£300,000
Equity:
8.45%
Valuation (Pre Money):
£3,250,296
Industry: Food & Drink
Location: UK - East
Platform: Crowdcube
£300,000 Expansion
Valuation: £3,550,296
Date Rated: 06/12/17

MANAGEMENT

PRODUCT

INVESTMENT
Tax Status: EIS

Business Summary

Capsicana is a food company producing a range of chilli condiment sauces inspired by Latin American cuisine aiming to offer truly differentiated products by using ingredients from the region in their recipes. Capsicana has sold 235K packs across two years since they launched in Waitrose. This round of investment will be used to fund marketing and to launch ten new products in 2018.

Financial Overview

 

 

 

There is insufficient information available to provide a financial overview

 

 

75%
SKILLS:
EXPERIENCE:
COMMITMENT:
The team has demonstrated their expertise in their respective roles. They are supported by a sales consultancy company and the Founder has engaged an export manager to support international expansion.
The Founder has experience in business development, the Operations Director has been successful in the same industry and they will be supported by an engaged advisory board.
Most members of the team are full time and have invested significant time into the business and the advisory board seems also strongly committed to the company.
56%
MARKET:
PRODUCT:
COMPETITION:
The condiments and seasoning market is worth £2bn in the UK but the company's addressable market is worth only £379m currently, although planned expansion will grow this substantially.
Capsicana's offering is already sold in 738 stores across the UK and the development of ten new sauces could provide material upside in the short term.
Competitive analysis has not been provided in the pitch: there are established players leading the market but the company aims to compete with a wider and differentiated offering.
There is insufficient information available to fairly rate this aspect of the business


Conclusion

The team has proven the concept and has achieved great listings with major players to support the intended growth in the UK. Although established players could easily replicate the company's offering, the team is now developing a wider range of sauces to increase visibility rapidly in the market and be more appealing to potential customers. If these gain a strong following larger food players could well be tempted to buy rather than build.

The team has ambitions to expand the business internationally so further funds could be needed to provide the business with the required working capital to do this. Therefore investors should note that a minimum investment of £5k is required to secure pre-emption rights.

Note: We have not received a business plan from Capsicana and therefore this rating is based on the information available within the Crowdcube pitch.

Related Links

Crowdcube Pitch

www.capsicana.co.uk

 

Right To Reply

Are you the entrepreneur? If you would like to publish a comment on our rating, please contact the ratings team.

Latest Forum Comments

Read All Comments

Disclaimer

The views and opinions expressed on this bulletin board are the sole property and responsibility of the author. Neither Crowdrating nor Wheatfromchaff Ltd, nor any of the directors or officers of Wheatfromchaff Ltd accept any responsibility or liability for them. Readers should be aware that comments do not constitute investment advice and may be inaccurate. Please seek to verify and take advice on all comments before relying on them in the context of any investment decisions you may make. if you wish to use the bulletin board please be aware you are accepting full responsibility and liability for what you write. Please look here for more specific rules we impose on people using our bulletin boards. We moderate all bulletin boards and we reserve the right not to publish your comments.

Disclaimer

Your capital is at risk when you invest in shares and debt securities. You can lose some or all of your money and may not be able to realise your investment. Therefore you should should never invest more than you can afford to lose. If in doubt about the suitability or tax implications of any investment, please seek independent financial advice. 

Information published on this website and any other reports or ratings published on CrowdRating.co.uk or by Wheatfromchaff Limited (trading as Wheatfromchaff) have been prepared by us in the United Kingdom for information purposes only. Wheatfromchaff Ltd is Authorised and Regulated by the Financial Conduct Authority FRN: 751017. 

No content on this website or on any reports or ratings published on this website nor any copy of it, nor any other reports or copies of them published on CrowdRating.co.uk may be reproduced, redistributed or copied in whole or in part for any purpose. Any and all reports have been approved by, and are being distributed in the UK and the European Union (EU) only and are not to be distributed in any other jurisdictions where their distribution may be restricted by law and persons into whose possession this or any other reports come should inform themselves about and observe such restrictions.

This report and any other reports published on CrowdRating.co.uk do not constitute an offer or a solicitation to buy or sell any securities referred to herein. It should not be so construed, nor should it or any part of it form the basis of, or be relied on in connection with, any contract or commitment whatsoever. The information on this website or in reports or ratings published by Wheatfromchaff, or on which this or any other reports are based, has been obtained from sources that Wheatfromchaff believes to be reliable and accurate, and in accordance with COBS 2.4 of the FSA Handbook we have verified it to the best of our ability. However, it has not been independently verified and no representation or warranty, express or implied, is made as to the accuracy or completeness of any information obtained from third parties. The information or opinions are provided as at the date of this report or any other report publication dates and are subject to change without notice. The information and opinions provided in this and any other reports take no account of the investors/ individual circumstances and should not be taken as specific advice on the merits of any investment decision. Investors should consider any or all of the reports or ratings we publish as only a single factor in making any investment decisions.  

Wheatfromchaff does not accept any liability whatsoever for any direct or consequential loss however so arising, directly or indirectly, from any use of this report nor its contents. Investors may receive back less that they invested as investments may fall as well as rise in value. Investors should obtain independent advice based on their own circumstances before making investment decisions. By accepting this report you agree to be bound by the foregoing limitations.

The Ratings we publish have been approved and issued at Financial Promotions in the United Kingdom by Wheatfromchaff in the United Kingdom who is Authorised and Regulated by the Financial Conduct Authority FRN: 751017. Wheatfromchaff Limited registered office is Kilver Court, Kilver Street, Shepton Mallet, Somerset, BA4 5NF and telephone number +44 (0) 1749 347 577. Telephone calls may be recorded. VAT No: 214 0196 49

© Wheatfromchaff Ltd All Rights Reserved February 2017