Need some help? Close Help


IT & Telecommunications
UK - South West
Date Rated:
Valuation (Pre Money):
Industry: IT & Telecommunications
Location: UK - South West
Platform: Crowdcube
£150,000 Expansion
Valuation: £2,170,767
Date Rated: 05/12/17



Tax Status: EIS

Business Summary

Crugo is a team collaboration & task management tool, available from Duplia Ltd on a subscription-per-user basis. The service has been available since October 2016. These funds will be used to acquire new users, ahead of a funding round in 2018.

Financial Overview




There is insufficient information available to provide a financial overview



Crugo's team covers the key roles and members have had their skills endorsed by others. The CEO has a history of entrepreneurial activity.
The team is fairly young and so lacks significant experience from external roles, but they have worked together at Duplia for some time on previous projects.
Some team members have other ongoing commitments but the CEO should be able to fully dedicate his efforts to Crugo. We note, though, that he does not hold a majority share of the company.
The collaboration tool market is large and continues to spawn new companies at a high rate. There have been some high-profile companies in this sector in recent years.
Crugo has been available for a year and has generated some positive user reviews in that time although we have not been told how many paying customers the company has.
Crugo faces stiff competition from both established companies and well backed start-ups. Slack for instance has just raised $250m.
There is insufficient information available to fairly rate this aspect of the business


There is a large and growing market for collaboration tools like Crugo, unfortunately this also means that Crugo will face a lot of well-funded competition.

It is concerning that the pitch doesn't contain any user metrics. The service has been available for over a year and we would expect to see a complete set of metrics to support the acquisition and growth aims of the business. It would also be good to know more about Duplia's previous products Tagstr and Frames - indications from the press are that Tagstr was building a significant user base so investors may question why the company has moved on or, if Tagstr is still a going concern, how much of the teams efforts will be taken up managing it.

Note: We have not received a business plan from Crugo and therefore this rating is based on the information available within the Crowdcube pitch.

Related Links

Crowdcube Pitch


Right To Reply

Are you the entrepreneur? If you would like to publish a comment on our rating, please contact the ratings team.

Latest Forum Comments

Read All Comments


The views and opinions expressed on this bulletin board are the sole property and responsibility of the author. Neither Crowdrating nor Wheatfromchaff Ltd, nor any of the directors or officers of Wheatfromchaff Ltd accept any responsibility or liability for them. Readers should be aware that comments do not constitute investment advice and may be inaccurate. Please seek to verify and take advice on all comments before relying on them in the context of any investment decisions you may make. if you wish to use the bulletin board please be aware you are accepting full responsibility and liability for what you write. Please look here for more specific rules we impose on people using our bulletin boards. We moderate all bulletin boards and we reserve the right not to publish your comments.


Your capital is at risk when you invest in shares and debt securities. You can lose some or all of your money and may not be able to realise your investment. Therefore you should should never invest more than you can afford to lose. If in doubt about the suitability or tax implications of any investment, please seek independent financial advice. 

Information published on this website and any other reports or ratings published on or by Wheatfromchaff Limited (trading as Wheatfromchaff) have been prepared by us in the United Kingdom for information purposes only. Wheatfromchaff Ltd is Authorised and Regulated by the Financial Conduct Authority FRN: 751017. 

No content on this website or on any reports or ratings published on this website nor any copy of it, nor any other reports or copies of them published on may be reproduced, redistributed or copied in whole or in part for any purpose. Any and all reports have been approved by, and are being distributed in the UK and the European Union (EU) only and are not to be distributed in any other jurisdictions where their distribution may be restricted by law and persons into whose possession this or any other reports come should inform themselves about and observe such restrictions.

This report and any other reports published on do not constitute an offer or a solicitation to buy or sell any securities referred to herein. It should not be so construed, nor should it or any part of it form the basis of, or be relied on in connection with, any contract or commitment whatsoever. The information on this website or in reports or ratings published by Wheatfromchaff, or on which this or any other reports are based, has been obtained from sources that Wheatfromchaff believes to be reliable and accurate, and in accordance with COBS 2.4 of the FSA Handbook we have verified it to the best of our ability. However, it has not been independently verified and no representation or warranty, express or implied, is made as to the accuracy or completeness of any information obtained from third parties. The information or opinions are provided as at the date of this report or any other report publication dates and are subject to change without notice. The information and opinions provided in this and any other reports take no account of the investors/ individual circumstances and should not be taken as specific advice on the merits of any investment decision. Investors should consider any or all of the reports or ratings we publish as only a single factor in making any investment decisions.  

Wheatfromchaff does not accept any liability whatsoever for any direct or consequential loss however so arising, directly or indirectly, from any use of this report nor its contents. Investors may receive back less that they invested as investments may fall as well as rise in value. Investors should obtain independent advice based on their own circumstances before making investment decisions. By accepting this report you agree to be bound by the foregoing limitations.

The Ratings we publish have been approved and issued at Financial Promotions in the United Kingdom by Wheatfromchaff in the United Kingdom who is Authorised and Regulated by the Financial Conduct Authority FRN: 751017. Wheatfromchaff Limited registered office is Kilver Court, Kilver Street, Shepton Mallet, Somerset, BA4 5NF and telephone number +44 (0) 1749 347 577. Telephone calls may be recorded. VAT No: 214 0196 49

© Wheatfromchaff Ltd All Rights Reserved February 2017