Need some help? Close Help

Native Products

UK - Yorkshire
Date Rated:
Valuation (Pre Money):
Industry: Retail
Location: UK - Yorkshire
Platform: Crowdcube
£150,000 Expansion
Valuation: £949,968
Date Rated: 03/10/17



Tax Status: SEIS

Business Summary

Native Products is a British grooming brand developed by barbers with its bespoke recipes made in the UK. Native Products has a range of seven men’s grooming products and a further eight in the pipeline and is already stocked across the UK, Europe, Asia & America. This round of investment will be used to strengthen the sales team, marketing and further product development.

Financial Overview




There is insufficient information available to provide a financial overview



The Founders are covering the key roles required by the business as they have developed a balanced set of skills. The company is however extremely dependent on them right now.
The Founders have entrepreneurial and commercial experience and significant industry knowledge. This venture is a completely new challenge though and they do not appear to have any advisors.
The Founders have spent significant time developing the range of products and they have invested £6k into the business.
The UK grooming market is worth over £600m although it actually declined last year, which may be why the business is now addressing other possible markets.
The product has achieved commercial traction selling at retail and gaining 40 wholesale accounts across several countries and the team is now actively widening its offering.
The top four leading companies account for half of the market and there is an increasingly competitive environment with the entry of numerous small brands.
There is insufficient information available to fairly rate this aspect of the business


Native Products seems quite dependent on the two Founders but this funding round aims to fund the recruitment of a supportive sales team. The company has secured a significant number of wholesale accounts but the business may not yet be in a position to scale given limited storage space and manual distribution.

If the company intends to enter international markets and develop further products, further funds seem likely to be needed, therefore investors should note that a minimum investment of £3.5k is required to secure pre-emption rights. SEIS tax relief is still available in this round.

Note: We have not received a business plan from Native Products and therefore this rating is based on the information available within the Crowdcube pitch.

Related Links

Crowdcube Pitch


Right To Reply

Are you the entrepreneur? If you would like to publish a comment on our rating, please contact the ratings team.

Latest Forum Comments

Read All Comments


The views and opinions expressed on this bulletin board are the sole property and responsibility of the author. Neither Crowdrating nor Wheatfromchaff Ltd, nor any of the directors or officers of Wheatfromchaff Ltd accept any responsibility or liability for them. Readers should be aware that comments do not constitute investment advice and may be inaccurate. Please seek to verify and take advice on all comments before relying on them in the context of any investment decisions you may make. if you wish to use the bulletin board please be aware you are accepting full responsibility and liability for what you write. Please look here for more specific rules we impose on people using our bulletin boards. We moderate all bulletin boards and we reserve the right not to publish your comments.


Your capital is at risk when you invest in shares and debt securities. You can lose some or all of your money and may not be able to realise your investment. Therefore you should should never invest more than you can afford to lose. If in doubt about the suitability or tax implications of any investment, please seek independent financial advice. 

Information published on this website and any other reports or ratings published on or by Wheatfromchaff Limited (trading as Wheatfromchaff) have been prepared by us in the United Kingdom for information purposes only. Wheatfromchaff Ltd is Authorised and Regulated by the Financial Conduct Authority FRN: 751017. 

No content on this website or on any reports or ratings published on this website nor any copy of it, nor any other reports or copies of them published on may be reproduced, redistributed or copied in whole or in part for any purpose. Any and all reports have been approved by, and are being distributed in the UK and the European Union (EU) only and are not to be distributed in any other jurisdictions where their distribution may be restricted by law and persons into whose possession this or any other reports come should inform themselves about and observe such restrictions.

This report and any other reports published on do not constitute an offer or a solicitation to buy or sell any securities referred to herein. It should not be so construed, nor should it or any part of it form the basis of, or be relied on in connection with, any contract or commitment whatsoever. The information on this website or in reports or ratings published by Wheatfromchaff, or on which this or any other reports are based, has been obtained from sources that Wheatfromchaff believes to be reliable and accurate, and in accordance with COBS 2.4 of the FSA Handbook we have verified it to the best of our ability. However, it has not been independently verified and no representation or warranty, express or implied, is made as to the accuracy or completeness of any information obtained from third parties. The information or opinions are provided as at the date of this report or any other report publication dates and are subject to change without notice. The information and opinions provided in this and any other reports take no account of the investors/ individual circumstances and should not be taken as specific advice on the merits of any investment decision. Investors should consider any or all of the reports or ratings we publish as only a single factor in making any investment decisions.  

Wheatfromchaff does not accept any liability whatsoever for any direct or consequential loss however so arising, directly or indirectly, from any use of this report nor its contents. Investors may receive back less that they invested as investments may fall as well as rise in value. Investors should obtain independent advice based on their own circumstances before making investment decisions. By accepting this report you agree to be bound by the foregoing limitations.

The Ratings we publish have been approved and issued at Financial Promotions in the United Kingdom by Wheatfromchaff in the United Kingdom who is Authorised and Regulated by the Financial Conduct Authority FRN: 751017. Wheatfromchaff Limited registered office is Kilver Court, Kilver Street, Shepton Mallet, Somerset, BA4 5NF and telephone number +44 (0) 1749 347 577. Telephone calls may be recorded. VAT No: 214 0196 49

© Wheatfromchaff Ltd All Rights Reserved February 2017