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Media & Creative Services
UK - North East and Cumbria
Date Rated:
Valuation (Pre Money):
Industry: Media & Creative Services
Location: UK - North East and Cumbria
Platform: Crowdcube
£150,000 Seed
Valuation: £1,650,165
Date Rated: 23/08/17



Tax Status: EIS

Business Summary

Modyst is a streaming platform focused on award winning independent films from across the globe aiming to help filmmakers to distribute and monetise their content. Modyst launched its MVP back in August 2016 and already has added 238 films. This round of investment will be used to fund further product development, and working capital.

Financial Overview




There is insufficient information available to provide a financial overview



The Founders have the required skills to cover all the key roles needed to drive the company in the next stage but further sales skills may be beneficial.
All the Founders' background is in the film industry and they have gained significant startup experience in a related venture. A board of experienced advisors will also back them up.
The Founders have invested relevant time into the business without any salary but they have also other commitments somehow related to this business.
The video on demand market has experienced a rapid growth and it is worth over a £1bn in the UK, however, the company intends to address a niche that represents about 8% of the market.
Although the platform is still on an MVP basis, Modyst has gained about 500 users to date. However, the Beta, an App and new features are yet to be developed.
The competitive analysis has not been provided. However, the company intends to be competitive with a more cost effective approach for its users and an insightful product for filmmakers.
There is insufficient information available to fairly rate this aspect of the business


The platform is functioning well and has many videos already available for free, but the question is how engaging the premium offering will be for its users and how it can convert other video consumers to the intended niche.

Given the lack of financial projections and the disclosure of the expected product development, it's difficult to foresee what investors could expect. However, the Founders have stated that they are in ongoing discussions to secure strategic partnerships with a national broadcaster and an international multi-media channel that could help to drive brand awareness and to scale its number of users.

Note: We have not received a business plan from Modyst and therefore this rating is based on the information available within the Crowdcube pitch.

Related Links

Crowdcube Pitch


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