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Food & Drink
UK - West Midlands
Date Rated:
Valuation (Pre Money):
Industry: Food & Drink
Location: UK - West Midlands
Platform: Crowdcube
£250,000 Expansion
Valuation: £2,500,000
Date Rated: 25/07/17



Tax Status: EIS

Business Summary

BeerBods is a beer subscription service from independent mainly British breweries to help customers discover a new craft beer every week. BeerBods has over 18k members and almost 4k subscribers. This round of investment will be used to fund further product development, the marketing strategy and to hire a tech team in-house.

Financial Overview




There is insufficient information available to provide a financial overview



BeerBods has a complete team led by a Founder with management and marketing skills but we know little about the skills of other team members in key roles.
Although BeerBods is the Founder's first startup, he has gained significant industry knowledge. Access to further commercial experience and advisors would however be desirable.
The Founder may have other commitments but he has invested over four years into the business and the rest of the team seems to be full time.
It is estimated that craft beer now accounts for about 8% of the total beer sold in the UK, and is growing strongly with 520 breweries opening in 2016.
The company has already 4k subscribers but the team has also launched other services like BeerBods for business and BeerBods LIVE that could help to boost the brand awareness.
Although there are well-backed players in the drinks subscription industry, BeerBods aims to compete by offering in-depth content around every beer sold in their subscription model.
There is insufficient information available to fairly rate this aspect of the business


BeerBods has built a stable subscription business that achieved a small profit last year and has built an engaged community that enjoys beer in a different way. Although some of the current players in the market could adopt or incorporate the same business model, BeerBods is already well placed to gain market share in this fast growing sector.

Investors should note that the company has missed the financial projections they provided at the time of their 2014 raise by some margin, and profitability has taken a good while longer to achieve than planned. This is important as there is no option to secure voting or pre-emption rights in this round so it may not be possible to avoid dilution if further investment rounds arise.

Note: We have not received a business plan from BeerBods and therefore this rating is based on the information available within the Crowdcube pitch.

Related Links

Crowdcube Pitch


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