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Swift Social

Platform:
Crowdcube
Stage:
Expansion
Industry:
Business Services
Location:
UK - South
Date Rated:
19/07/17
Raise:
£75,000
Equity:
4.71%
Valuation (Pre Money):
£1,517,357
Industry: Business Services
Location: UK - South
Platform: Crowdcube
£75,000 Expansion
Valuation: £1,592,357
Date Rated: 17/07/17

MANAGEMENT

PRODUCT

INVESTMENT
Tax Status: SEIS

Business Summary

Swift Social is an easy-to-use platform helping businesses better manage their social media presences. It had over 800 beta users from around the globe, with a promising rate of conversion to premium subscriptions. These funds will be used to continue investing in the development of the platform, and to drive marketing activities.

Financial Overview

 

 

 

There is insufficient information available to provide a financial overview

 

 

81%
SKILLS:
EXPERIENCE:
COMMITMENT:
Swift Social's team covers all the key roles with members who are proven in their respective fields. They are all have a history of working in this sector.
The team is fairly experienced and all have a history of working together in their previous web business, most having been Founders there.
The team have been working on Swift Social for some time now and should be able to dedicate their efforts towards it.
53%
MARKET:
PRODUCT:
COMPETITION:
The market for social media management is large and growing quickly. It is crowded, but Swift Social can differentiate based on their white label offering.
The platform is operational and has been for some time now, undergoing continued development and improvement. During this time it has garnered positive reviews from users.
There are some well established competitors in this space. Swift themselves highlight the low barrier to entry, taking just 4 weeks to go from 'idea to revenue'.
There is insufficient information available to fairly rate this aspect of the business


Conclusion

Swift Social's talented and passionate team have developed a platform that is well received by its users. They have articulated a low cost expansion strategy that involves third party distributors signing up brand partners to white label their platform in return for up to a 50% revenue share. This should hopefully motivate the distributors to achieve the ambitious plan of signing 2 white label partners per month in 2018, rising to 3 per month in 2019. If even half of this target is reached, and two year exclusivity deals are achieved with each partner, this should allow the company to build and protect its beach-head in what is already a fiercely competitive market, with very low barriers to entry - Swift Social themselves point out that they got the MVP up and generating revenue in less than a month. While this shows impressive hustle and proves the abilities of the team, it also highlights that a competitor could rapidly imitate the product.

Note: We have not received a business plan from Swift Social and therefore this rating is based on the information available within the Crowdcube pitch.

Related Links

Crowdcube Pitch

www.swiftsocial.com

 

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