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HouseMyDog

Platform:
Crowdcube
Stage:
Expansion
Industry:
Other
Location:
UK - Northern Ireland
Date Rated:
11/09/17
Raise:
£180,000
Equity:
11.04%
Valuation (Pre Money):
£1,450,435
Industry: Other
Location: UK - Northern Ireland
Platform: Crowdcube
£180,000 Expansion
Valuation: £1,630,435
Date Rated: 07/09/17

MANAGEMENT

PRODUCT

INVESTMENT
Tax Status: EIS

Business Summary

HouseMyDog is an online platform that provides an alternative to kennels by connecting dog owners with vetted and experienced dog minders. HouseMyDog has already over 40k users and is operating across Ireland, the UK, and Germany. This round of investment will be used to fund the international expansion, hire staff and further product development.

Financial Overview

 

 

 

There is insufficient information available to provide a financial overview

 

 

56%
SKILLS:
EXPERIENCE:
COMMITMENT:
There is a complete management team covering every key role with the right skills to help the company deliver the intended expansion. Further sales expertise would be beneficial.
This is the Founders' first venture and they have limited management experience, but they have proven that they can scale the business and have support from experienced advisors.
The entire management team is full-time and has invested significant time, albeit little cash, in developing the product and scaling the user database.
66%
MARKET:
PRODUCT:
COMPETITION:
Pet services is a growing industry that is worth about £12bn globally and HouseMyDog is already addressing international markets and intends expand further with this fundraising.
The company has many positive testimonials and it is increasing its user database rapidly. Further planned services could also increase customer appeal and Lifetime Value.
The main competitor is the incumbent kennels industry which is ripe for disruption. There are a number of new entrants competing to do this, but there is room for all currently.
There is insufficient information available to fairly rate this aspect of the business


Conclusion

HouseMyDog has enjoyed a great start and if the management team can deliver the planned growth, it is likely that healthy profit margins can be achieved and HouseMyDog could become an attractive acquisition target. The Founders have not stated any strategic exit route for investors however, so investors in this round should not expect returns in the short-term.

Investors should also note that this £180k fund-raise is part of an intended seed round of £470k. If these further funds are not obtained at this time, the company's growth will be slowed significantly and it may then be at a competitive disadvantage versus the other new entrants who have fully funded.

Related Links

Crowdcube Pitch

housemydog.com

 

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