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Money Dashboard

Platform:
Crowdcube
Stage:
Expansion
Industry:
Internet
Location:
UK - Scotland
Date Rated:
02/08/17
Raise:
£1,000,000
Equity:
7.34%
Valuation (Pre Money):
£12,623,978
Industry: Internet
Location: UK - Scotland
Platform: Crowdcube
£1,000,000 Expansion
Valuation: £13,623,978
Date Rated: 31/07/17

MANAGEMENT

PRODUCT

INVESTMENT
Tax Status: EIS

Business Summary

Money Dashboard is a free personal finance management app giving people a true view of their finances to help them make better financial decisions. Money Dashboard has already over 146k users and is available on Web, Android and iOS. The company generates revenue by selling anonymised data on customer behaviour. This round of investment will be mainly used to fund the marketing strategy and hire the sale team to support growth.

Financial Overview

 

 

 

There is insufficient information available to provide a financial overview

 

 

78%
SKILLS:
EXPERIENCE:
COMMITMENT:
The management team covers all the required roles and are highly skilled in their respective positions but it could be beneficial to hire a Finance Director at this stage.
Some members of the team have been through this growth stage before, giving them enough experience to be able to move the company forward with the help of experienced advisors.
All the management team appears to be full time and it has invested a significant amount of time in the business. The VC is also demonstrating commitment by investing a further £150k.
64%
MARKET:
PRODUCT:
COMPETITION:
In the UK alone 32m adults are regularly banking online and most feel the need for a better budgeting approach. The targeted alternative data market is still relatively small however.
Money Dashboard has built an extensive database of over 200m of bank transactions over 7 years and is now gaining commercial traction selling data products to Fund Managers.
Money Dashboard has innovative features using past spending patterns to predict future outgoings and potential savings and has a strong advantage given the level of user adoption already.
There is insufficient information available to fairly rate this aspect of the business


Conclusion

Money Dashboard has a proven product that has benefitted from sustained development and is achieving strong user engagement. It has secured a commercialisation agreement that is worth about £1m, gained significant traction with financial asset managers and the team is focusing now on developing more affiliate partnerships that may take the business to break-even.

We have not received the full business plan so a full investment analysis is not possible, however the company states its current valuation is based on 19X current revenues. This is undoubtedly high for a business essentially selling consumer research data to corporate customers, and monetizing their customers in the aggregate, rather than directly.

All of the investors will receive pre-emption rights, however, they should also note that some of the current shareholders will receive A shares which carry preferential economic rights.

Note: We have not received a business plan from Money Dashboard and therefore this rating is based on the information available within the Crowdcube pitch.

Related Links

Crowdcube Pitch

www.moneydashboard.com

 

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